1. Compelling Visuals

Crafting an effective restaurant advertisement hinges on the power of first impressions. While advertising a restaurant, utilizing compelling visuals is pivotal; this includes incorporating high-quality images that showcase mouthwatering dishes, the restaurant’s stylish ambiance, and the joy of satisfied customers. Such vivid imagery plays a critical role in captivating the attention of potential patrons, piquing their interest and enticing them to discover more about what the restaurant has to offer.

2. Clear and Effective Message

Without a clear and concise message, your ad could be lost in the noise. Use simple language that can easily be understood by your target audience. Whether it’s promoting a new menu item or launching a limited-time offer, ensure that your message is communicated clearly.

3. Unique Selling Proposition (USP)

Highlighting what sets your restaurant apart from others is vital for creating a powerful advertisement. Identify your USP – whether it’s farm-to-table ingredients, innovative flavors, exceptional customer service, or cultural authenticity – and weave it into the core messaging of your ad.

4. Call-To-Action (CTA)

A compelling CTA encourages potential customers to take immediate action after being exposed to your advertisement. Whether it’s making reservations online, calling for inquiries, or visiting your establishment during happy hours – provide a clear CTA to guide interested individuals in taking the next step.

5. Use Social Proof

Leverage social proof to build trust and credibility with potential customers who may be unfamiliar with your restaurant. Testimonials from satisfied patrons, positive reviews from influential critics or food bloggers, or mentions in reputable publications can all be used effectively to bolster confidence in choosing your establishment over competitors.

6. Engaging Storytelling

Do not underestimate the power of storytelling in your ad. Share stories about the inspiration behind a dish, showcase the journey of your executive chef, or tell engaging tales about your restaurant’s history or connection to the local community. These narratives can leave a lasting impression and resonate with your audience while increasing the brand value of your restaurant.

7. Mobile Optimization

In today’s digital era, it is crucial to optimize your restaurant ad for mobile devices. Since most people browse on their smartphones, ensure that your ad is fully responsive, visually appealing, and easy to navigate on small screens.

8. Targeted Advertising

Understanding your target audience is key to creating an effective ad campaign. Identify demographic information such as age, gender, location, and interests to laser-focus your advertisements on platforms where those potential customers are most likely to engage.

9. Aesthetically Pleasing Design

Visual appeal matters as much as the actual content of an advertisement. Employ design principles that capture attention and convey the overall vibe of your restaurant brand. Utilize color schemes that align with your establishment’s ambiance and typography that reflects its personality.

10. Test and Optimize

Creating a great restaurant ad involves ongoing testing to assess performance and improve results consistently. Monitor metrics such as click-through rates (CTRs) and conversion rates regularly. Make data-driven adjustments to optimize targeting or messaging elements based on what resonates best with your audience.

Conclusion

To stand out in today’s competitive restaurant industry, crafting a great advertisement is paramount to success. By incorporating compelling visuals, clear messaging, unique selling points, social proof, storytelling techniques, optimized design features for mobile devices, and targeted advertising strategies – while continuously refining through testing – you can effectively promote your eatery and win over new customers.

Take these ten key elements into account when developing a restaurant advertisement campaign that leaves a lasting impact on potential guests.

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Find Reliable Jewelry Stores

The quest for the perfect anniversary gift begins with where you choose to shop. In today’s digital age, there are countless options available, from traditional brick-and-mortar stores to online jewelers. The key is to find reliable jewelry stores that not only offer quality pieces but also align with your values and budget. Platforms like Yelp, Trustpilot, and the Better Business Bureau offer a treasure trove of reviews and ratings from real customers. Take the time to research and read through these testimonials to gauge the quality of service and products offered by each store.

Online forums and social media groups dedicated to jewelry enthusiasts can also be invaluable resources. Members often share their personal experiences and can offer recommendations for reputable jewelers. Remember, a trustworthy jeweler is more interested in helping you find the right piece than just making a sale. They should be transparent about the materials, pricing, and return policies. 

Understand Her Style

After securing a list of reliable jewelers, it’s time to think about her style. Does she prefer minimalistic designs or is she all about making bold statements? Pay attention to the pieces of jewelry she wears daily. Are they gold, silver, or perhaps rose gold? Does she gravitate towards vintage pieces or modern, sleek designs? Knowing her preferences will ensure the gift is not just beautiful but also meaningful. 

Consider the Milestone 

Each anniversary is a milestone, symbolizing another chapter in your story together. Many couples choose jewelry that corresponds with traditional or modern anniversary gifts by year. However, there’s no need to stick rigidly to these traditions. It’s always the thought and the meaning behind the gift that counts the most. 

Personalization is Key 

A personalized piece adds an extra layer of thoughtfulness. Consider engraving the piece with a date significant to both of you, her initials, or a short message that holds special meaning. A custom piece designed just for her speaks volumes about your affection and the effort you’re willing to put in to make her feel loved. 

Quality Over Quantity 

Opt for reputable jewelers and prioritize craftsmanship and the authenticity of materials. A well-crafted piece not only lasts longer but also carries a timeless elegance that cheap, poorly made items cannot match. 

Think Beyond Rings 

While rings are a popular choice, consider exploring other options such as gold name necklaces, earrings, or bracelets, depending on her lifestyle and preference. Remember to choose pieces that she can wear every day or on special occasions.

The Element of Surprise

 Make the moment of giving as memorable as the gift itself. Plan a surprise that resonates with the essence of your relationship. The effort you put into making the moment special will make the jewelry even more cherished. Discover the best aphrodisiac chocolate at your disposal right here at Tabs.

In conclusion, the journey to choosing the best anniversary jewelry gift for her begins with finding a reliable jeweler. From there, it’s about understanding her style, adding a personal touch, and wrapping it all up with a memorable moment. Quality, thoughtfulness, and a bit of surprise are the ingredients for a gift that will be treasured for years to come.​​​​

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When it comes to running a restaurant, one of the biggest challenges that you are going to face is definitely competition. In any given area, there are always going to be lots of restaurants, diners, and cafes to compete with. If you are not able to get people to come to your establishment over rivals, then you could be landing yourself in a lot of trouble. So how do you compete? How do you get people to choose your business over others? The following guide contains advice that could give you the edge in a few different areas over your competitors.

Spacious Seating

When people go out for a meal, they want to have a relaxing and enjoyable time. One of the easiest ways you can ruin this is by making them uncomfortable. In a restaurant, the most common way people feel uncomfortable is by being too close to other tables and not having enough personal space. There are far too many establishments that try to pack as many chairs and tables into a small space as possible. Although this might seem great for having more available seating, you are negatively impacting the experience of your consumers. Instead, take a few tables out, and you are leading to a much more pleasant experience for your customers. Offering this when rivals don’t could be a big pull factor for your business.

Organization

There is a lot of organization required to run a successful restaurant. Between staff shifts, food orders, and stock delivery, you really need to make sure that you are on your toes. This is why it is something that you need to prioritize in this line of business. Even if this means coming in an extra hour or two early just to get things organized, it is important to do that.

The equipment and stock you have should also be organized in an effective way. Using the right storage methods is going to help with this. For example, the advantages of an IBC tote can help any business, especially restaurants.

A Unique Menu

One thing that can make a person choose one restaurant over another is the menu. If you are able to offer food options that other establishments can’t, then you are giving customers a really good reason to choose you. As well as having good menu items, you also might run the likes of unique meal deals and experiences. For example, dinner and a show.

The post How to Compete with Restaurants in the Local Area appeared first on Global Gurus.

This is why it’s so important for restaurant owners to know what to do to build the reputation of their restaurant. Read on to find out more so you can put some of these ideas into practice.

Have A Good Social Media Presence

These days, any business without some kind of social media presence is missing out on finding new customers, reconnecting with old ones, and building a better reputation. This is where people will often go first when they want to know more about you, from what you offer on your menu to special offers to the reviews that other people have left – good or bad.

Therefore, in order to have a good reputation, you need to take care of your social media presence and make sure it is a good one. You need to post regularly with informative, useful information, and you need to respond to queries, even if they are complaints or might seem like obvious questions. Show off your restaurant on Facebook, Instagram, TikTok or wherever your target market is going to spend their time, and you’ll quickly gain a following and a good reputation.

Make Your Restaurant Comfortable

Having a good online presence and presenting beautiful, delicious food is important, but if people are not comfortable in your restaurant, they’re not going to want to come back, and their overall experience is probably not going to be as positive as it might be. This is why you need to work hard at ensuring the décor is something that will make people feel relaxed and comfortable.

Think about the furniture you’re using, for example, and ensure that the colors you choose in your design scheme are soothing ones, not ones that make people rush and want to leave. It’s also a good idea to incorporate music into your restaurant. Background music solutions can calm people and make them want to stay longer, ideally ordering more food so they can do so.

Make Customer Service A Priority

If there is one thing a restaurant has to get right (apart from the food itself, of course), it’s the customer service aspect. When people go out for a meal, they want to be treated well and enjoy themselves; they need the staff to have great customer service skills to ensure they can do exactly that.

Training your team to take care of customers is essential if you want to build a good reputation for your business. Unless you plan to lose patrons to your competition, you need to treat them well and do what you can to make their meal a great one – good customer service is definitely a big part of that.

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Regardless of how profitable running a restaurant is, there is always a lot of rivalry for newcomers. The industry is dynamic and requires regular trend adoption to stay on track. Customers’ buying patterns, dietary preferences, and food quality demands evolve over time. Therefore, you should be observant and consider these factors to succeed in your new eatery business.

Good Menu Planning

Crafting a well-designed food menu is an essential factor to consider as a novice restaurateur. It may seem insignificant initially, but a good restaurant menu boosts sales as it captures customers’ attention and makes meal purchases more satisfying.

Consider the overall readability of the fonts, use eye-catching images and colors, include food options, and don’t forget to implement branding.

Using creative writing with good copy is also an excellent way to improve your menu, captivate customers’ hearts and turn them into returning clients. Do the creative writing yourself to cut the costs of hiring a copywriter. An alternative is to check out the competition to stay on track and discover what the leaders are doing.

Food Taste

Regardless of having a good business plan, one component that drives a restaurant’s success is the food’s flavor. It’s obvious: tasty meals are the key ingredient that converts first-time visitors into repeat customers. No, great meals do not require splurging money on many ingredients. It means paying attention to detail to produce tastier dishes.

As a novice restaurateur, focus on your food taste and customer service rather than huge profits. If you can prepare spaghetti more deliciously than your neighboring eateries, you’re on your way to winning customers’ hearts and experiencing a business boost. Usually, restaurants get popular due to their expertise in producing better dishes than others. So, start by going into details like getting experienced chefs and ensuring that the food is excellent.

Proper Restaurant Management

Behind every successful restaurant is an outstanding leadership that forms every business’s pivot system. Knowing how to manage a restaurant is crucial to providing quality service and acquiring repeat customers.

Share your targets and concerns with new team members. Studies have shown that 96% of staff remain in businesses with a high level of communication between them and leaders. Carve out time to listen to their reviews to assess business progress. Give room for feedback from both customers and workers to identify growth areas.

As a novice restauranteur, you should prioritize customer satisfaction to carve a niche and implant a unique experience in their mind. Furthermore, keep good cash records of food and labor costs to know if your business needs a change in pricing.

Satisfactory Customer Service

Successful restaurants reach great heights due to providing high-quality service to their customers. Your business customer service affects their eating experience. This service includes everything from your staff’s friendliness and usefulness to the food’s delivery speed, pricing, and atmosphere.

Improve your food sales and profits by paying attention to your customers’ overall experience. Improvise strategies to get direct feedback from them. Customers will never forget pleasant eating moments for a long time. Customer service is more important than the quality of the food you provide because unhappy customers are less likely to return.

Business Marketing

One of the crucial elements of famous restaurants is a great marketing strategy. Delicious meals, a beautiful environment, and good customer service are all essential to retaining new customers, but marketing remains the key to inviting new prospects that’ll skyrocket your restaurant business.

Word of mouth is not enough to spread your excellent work. Top brands also invest hugely in marketing, so why not your new business? Implement marketing strategies for both online and offline business awareness.

Social media, SMS, and emails are creative ways to reach a large audience on the internet. Hiring a live band for events, participating in food festivals, and sharing pamphlets and partnerships are offline methods. Ultimately, don’t wait to see massive results before implementing marketing; start immediately.

Cash Flow Control System

Another factor to consider for success in a new restaurant is a sound cash flow control system. While customer satisfaction should be your priority, also feel your profits. Make proper estimates of forecast expenses like water, groceries, gas, cost of labor, maintenance, etc.

Monitoring every incoming and outgoing money will help you assess your profit percentage at the end of a period. To ensure sustainability in your new restaurant, you must make continuous sales and profits.

A creative way to monitor profits is to calculate the exact cost of each item on your menu. Next, compare it to the final price per dish and estimate the difference. Another way to control cash flow is by creating seasonal budgets for purchasing foodstuffs months ahead. You’d also need staff with excellent bookkeeping knowledge to be on the edge of every incoming invoice and expense.

By leveraging your pending invoices, you can get restaurant funding in exchange for the expected payments, which can be an effective way to improve your cash flow. This approach can provide you with the necessary capital to cover your current expenses and invest in future growth opportunities. Utilizing this financing method can help you avoid the negative consequences of delayed payments from clients and optimize your cash flow.

Environment

The atmosphere of a successful restaurant must reflect the cuisine it serves and the people it draws. For example, eateries that cater to children need a pleasant and vibrant atmosphere. Dimmer lighting, soothing music, and high-quality furnishings, such as crystal wine glasses and plush seats, are all characteristics of a restaurant that offers excellent cuisine.

Use all available space and avoid putting tables or chairs near doors. Learn suitable lighting methods for your restaurant. For example, it is best to use dimmer lights during dinner to create a romantic atmosphere ideal for dates and proposals. Breakfasts and lunch go best with natural lighting.

Furthermore, create a space for taking photographs. It can be a large flower with a beautifully designed background. The goal is to create the ultimate customer experience that makes them return. Restaurants that generate an atmosphere at odds with their intended aesthetic make consumers uncomfortable and do not provide growth opportunities.

Final Words

Managing a new restaurant to ensure success requires considering key business elements and using the right tools. While there is no guarantee of thriving in your new restaurant business, this checklist can help you get a head start.

The post Key Factors All Novice Restaurants Need To Consider appeared first on Global Gurus.

1.    Upgrade Your Digital Face

Your website and social media approach need an upgrade. You can market so well by having a beautiful digital presence, and with the power of #wanderlust and travel content, you can really get your hotel out there on the map. Focus primarily on video content and find the right approach that suits your hotel. If you have a romantic getaway boutique hotel, then using classic music, slow panning shots, and detailed videos of the food, drink, and the hotel can be a great way to bring in more interest.

2.    Automate and Offer Improved Control for Guests

You want to offer a personalized service to every guest. Today that means using smart programs like a booking system that makes it easy to make a reservation and even note down preferences. This booking should even be able to be adjusted until a certain date, and should be viewed easily by your guests. These digital tools make less work for you and offer improved value for your guests.

3.    Improve Your Team

There are many ways that you can improve your team. Start with a makeover. New, professional, and good-looking uniforms that you can get directly from ChefWorks.com can make a huge difference to your business. Not only will your team look professional they will also be easily identifiable. Great-looking and comfortable uniforms can even boost team morale.

As for actual teamwork, you need to invest in training and in team building. Your team needs to know they can rely on each other and trust each other. It isn’t always easy working in hospitality but knowing that there is a team behind you can help even in the face of the most difficult customers.

4.    Improve Your Design

You want to continually adjust and improve the design. This may mean giving your hotel a complete makeover, or it may simply mean adding or changing out the décor to suit the seasons. Having a unique, classic, and clean look can help your hospitality business stand out.

5.    Improve Your Amenities

Adding amenities can be difficult and expensive, but improving the ones you do currently offer is well within reach. From improving the menu to adding special seasonal dishes to even upgrading or changing out the sheets and towels as the quality starts to fade, there are many little touches you can improve upon that will transform the overall experience.

As for big amenities, upgrades focus on the ones that will bring in more revenue first. Add spa services, for example, or bring in a yoga instructor for early morning sessions that the guests can sign up for. These additional luxury options can really help you give your guests a total getaway while improving your bottom line.

The post How to Improve Your Hospitality Business in 2022 appeared first on Global Gurus.

There is no denying that this is an industry that is thriving at the moment and there are plenty of opportunities for anyone who wants to start a hospitality business in the United States. This is especially the case when you consider that we have faced lockdown and quarantine restrictions for the past couple of years and now everyone is eager to start taking trips and living their lives again.

The hospitality industry is attractive for a number of different reasons. Not only is the hospitality industry growing but it is an industry that is always going to be in high demand. Plus, there is always room for new and exciting concepts and ideas. Innovation provides small businesses with the pathway to stand out from the competition.

However, this is not to say that starting a hospitality business is easy. There are lots of different factors to take into consideration. With that being said, below, we are going to discuss all of the different things you need to start a business in this sector.

A gap and need in the market

If you want to start a business in the hospitality sector, you need a thorough understanding of the industry around the world and in your specific location. We recommend some time being spent on finding reliable and enjoyable sources of hotel news, and you need to make sure that you remain dedicated to staying informed.

As mentioned in the introduction, there are a lot of different businesses in the hospitality sector at the moment. This means that competition is fierce and you need to make sure there is a need for your hospitality business.

There are lots of different ways that you can go about this. You can spend some time researching online to understand the market in the location you are considering. Make sure that there are going to be enough customers for your hotel. You should look at the different rates in terms of hotel vacancies and demand.

You should also spend some time reading review websites and forums to get a general feel about what people think about tourism in the area and what the hotel industry is missing.

It is not only about establishing the need for a hotel or similar type of business in the area but establishing the need for a certain type of hotel. For example, the location you are considering may not have a lot of budget options and so by entering the market with a budget hotel you may find that you can tap into a part of the marketplace that has not yet been explored and where there is a clear level of demand.

With so many different hotels in the United States, it is important to make sure that you do not simply reinvent the wheel but that you actually offer something that people are looking for and that fulfills a gap in the marketplace.

The right pricing strategy

One of the biggest mistakes new business owners make is getting their prices wrong. This can see your business quickly close its doors because you end up running at a loss.

In the hospitality world, an accurate food cost calculation is a must. This is a critical metric that shows how much of your overall sales are being spent on food supplies and ingredients. If you keep tabs on your food expenses, you will be able to optimize profits by setting the right menu prices.

One of the biggest misconceptions about food cost percentage is that every hotel or restaurant should be looking to achieve the perfect number. The reality is that a healthy percentage is very much dictated by the products you sell, the market you serve, and food cost control.

For example, a percentage of 28 percent may be more acceptable for a restaurant that serves pasta as the main dish on the menu, whereas a steakhouse can run at a bigger percentage, such as 35 percent, as the ingredients cost a lot more.

A good team

In addition to the points that we have mentioned so far, you will need to have a good team in place at your hotel. By hiring experienced and friendly employees at all levels, you will put the foundations in place to deliver great value to your guests.

After all, you can have the most beautiful hotel in the world, but if your staff are rude and unhelpful, your reputation is going to suffer and this can be something that is incredibly difficult to come back from.

A lot of new hotels will look to hire departmental and executive positions first, which sets the direction and tone for the rest of your hiring decisions. These leaders are able to determine what they would like to see from their own teams and how many members of staff they need.

Every team should determine the skills and roles they are looking for and they should put together a plan so that they can reach and secure excellent new hires.

One of the big issues when it comes to hiring in the hospitality industry at the moment is that the application process can be full of friction. You need to make sure it is easy for people to submit their applications and that the interview process is easy and effective.

Look at different ways to communicate the core values and mission of your business throughout the hiring process so that you can attract the right sort of candidates for your brand.

Once you have hired an amazing team, make sure you spend some time on onboarding and training so that they have the best chance of success. Your employees who are going to be interacting with your guests should get extra training on guest relations and customer service so they are able to lend a helping hand whenever it is required.

You also need to think about job satisfaction. One of the main reasons why so many people leave their jobs today is because they feel like there is no opportunity for progression and that their work is not valued. Remember that when your staff are happy, this is going to reflect in terms of the atmosphere in your hotel and the way they deal with customers, so this is incredibly important.

A successful marketing plan

An effective marketing plan is also incredibly important to make sure that your start-up hospitality business is successful. You may want to consider using a professional service if this is an area you do not have a lot of experience in. Sharing your concept with the world is something you need to consider carefully well in advance of opening your hotel doors.

You need to effectively spread the word about your hotel and make sure that your business launch is as profitable as possible.

Your marketing plan is a critical part of the overall strategy for your business and it will guide decisions in terms of customer service, communications, day-to-day operations, decor, and much more.

When you are putting together a marketing plan, you really need to think about your target audience and the sort of people you are looking to attract to your hotel.

You will be able to conduct more extensive research about your target audience in terms of where you will find them online, the sort of things they value, and how to communicate with them effectively.

The best marketing plans are those that are multi-layered and involve different approaches that are integrated and work together. You need to consider everything from search engine optimization to social media marketing. Influencer marketing is also thriving at the moment and can be incredibly beneficial in the hospitality space.

However, you still need to make sure that there is great cohesion and that your brand is consistent across all platforms because it is easy for things to get messy and for people to be confused if you do not have a solid strategy in place.

Final words on starting a business in the hospitality sector

As you can see, there are a number of different factors that you will need to take into consideration if you want to start a successful business in the hospitality sector. While this is an industry that is definitely growing at the moment, it is also one that is fraught with competition.

Therefore, you need to make sure that you have a solid business plan, and do everything in your power to stand out from the crowd. If you use this guide as a checklist, you can make sure you have everything that is required to establish a successful business in this space.

The post What Does it Take to Start a Business in the Hospitality Industry? appeared first on Global Gurus.

List The Jobs You’re Qualified For

Firstly, make a list of your qualifications and achievements to make your career options clear and within those competencies, considering that an executive CV can also provide better results.. Read through that list and decide which options appeal to you the most. What could you see yourself enjoying on a day-to-day basis and finding the most fulfilling? Also, think about your long-term goals and ambitions, could these career options provide you with what you’re hoping to work towards?

Work Out Your Expected Salary

Once you’ve decided on the kind of job you want to apply for, find out about the expected salary and whether this meets your needs. It could be that the kind of job you’re thinking of applying for doesn’t meet your criteria in terms of salary. When you’re balancing up which jobs to apply for, you need to consider both the kind of career that would bring you happiness as well as the jobs that offer the standard of salary you need. Check-a-Salary can help you to find out the expected salary for the jobs you’re searching for in your area. This will vary from company to company, so it’s good to have an idea of the average salary for the kind of jobs you’re looking for so you can know what to expect from job offers.

Make Use Of Job Search Sites

Job search websites can help make searching for a new job much easier by automatically searching for jobs that fit your criteria. It also gives you the opportunity to publicly advertise your CV to companies recruiting new staff, so they can see whether you meet what they’re looking for. You could also set up an account on a professional platform where you can network with similar professionals and connect with companies that would be interested in hiring you.

The Importance Of Networking

Networking is a great way to make connections in the professional world and meet potential recruiters. It also gives you the opportunity to develop important professional skills. It will allow you to get your name out there and develop your social skills. Building your confidence will help you to develop your communication and interview skills, which will stand you in good stead for developing your career.

Research Companies You’d Like To Work For

When you know the kind of jobs you want to be applying for, you’ll be able to start researching different companies you could apply to for available positions. Be sure to look on individual company websites to see if they have a page for job positions they are currently recruiting for. You could even try reaching out directly, the fact that you have shown the effort to do so could help to convince them that you’re a good candidate to consider as it shows confidence and initiative.

Refine Your CV

Working on your CV and making sure it presents your qualifications and attributes in the best light will help you to get attention from potential employers. Try and avoid using cliched phrases that are common on CVs. Tailor your CV to highlight your personal attributes and what can help you stand out as a strong contender. For example, avoid using phrases such as ‘hardworking’ and ‘good team play’ on their own. Outline what it is about your work experience and how you work that gives you these attributes and how you would implement them into your daily work. Make sure you tailor your CV to each individual job application to show you’ve taken the time to research the company and the role. Include any voluntary work you have carried out as well as professional experience. Structure your CV into clear and organized sections to make it easier to read. Try not to have long paragraphs of text in your CV, as this can be off-putting for recruiters having to look through potentially hundreds of applications. Also see the Top Executive Resume Writers & Executive CV Writers.

Volunteer Your Time To Build Experience

Having volunteer work on your CV is a great way to show that you’re willing to use your spare time to work hard with more than just earning money in mind. It shows that you have a strong work ethic and you’re driven in your work life. volunteer work also equips you with invaluable experience of the working world and can help you learn more about the kind of career you’d like to go into. There are many charities and organisations that are eager to take on volunteers of all ages and backgrounds. Take some time to consider which kind of charity or organisation would be best for you to build experience and put on your CV to help progress your career, then apply through their website.

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Customer care is must for success. Hospitality is required in all lines / businesses. If you want to promote & enhance your business and boost your sales then you cannot ignore customer comforts, satisfaction, services and delight except at the cost of loss of business. HospitalToday only those will stay and survive in the market who take care of their clients the best way. The top MNCs and corporates take care of their employees too to boost the productivity (this is an extension of the concept of hospitality). Whether employees or clients the results emanate from these two places/areas. These two areas earn for any organization. Hospitality is one of the most important tools of marketing. Any organization today needs the services of hospitality guru / coach who has expertise in hospitality skills and can pave the way for better returns and rich dividends for the organization, administration and management. If the entrepreneur takes best care of its clients & customers then they they will take care of him.

Hospitality is winning the hearts and minds of the clients. Today hospitality occupies an important rather essential place in any line of business such as Hotel & Restaurant industry, Tourism, Hospitals or any other business. It is entertaining guests/clients and taking care of their all needs . SERVE THE CLIENTS BETTER WHO ARE NONE OTHER THAN GODS FOR YOUR BUSINESS SO THAT YOU WILL BE TAKEN CARE OF BY THEM.

Hospitality is making the guests and clients FEEL AT HOME. It is all about making them cool in their thinking to take best decisions. It is providing the best ambience to the manpower / clients of the organization. HOSPITALITY CONNECTS HEARTS. The entrepreneur needs to be royal to win the loyalty of its customers. It is converting the clients into amazing fans.

Hospitality is FIVE STAR CULTURE. Today even medicare is five star luxury treatment. PEOPLE DO NOT BOTHER FOR MONEY BUT DEFINITELY THEY BOTHER FOR CARE . And that is possible by providing adequate infrastructure, comforts and ambience. THOSE WHO LACK HOSPITALITY THEY DO NOT ATTRACT CLIENTS & THEREFORE LOSE BUSINESS.The hospitality in itself has become a super industry and such skill are required by every type of business to run profitably. The passion and the purpose are the main ingredients in the recipe for success in the hospitality industry.

There is utmost need to develop hospitality skills and make it more amicable, paying, generous, bountiful. Today hospitality has become a necessity for any business venture , without which the venture will dry up and has to be closed down. Hospitality will keep the wheels of venture moving as these will be continuously oiled and lubricated by feeding the customer care more & more. If you can win the trust of the client then you are successful in your venture. NOTHING TO BE SPARED TO MAKE THE CUSTOMER HAPPY & DELIGHTED. The demarcation and distinction is blurred for using of various marketing tools. There is need for blending of all such tools available to boost performance.

Ashok Aggarwal
Dated 2nd July,2015

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