The Shopify Sales Academy
Self Study Program
Smash the “starving artist” stigma by building a website that is set up for sales success
Your 4-week step-by-step plan
to creating and structuring a site that makes your customers swoon,
share like crazy and sell out your products on repeat!
Shopify is THE place to build your online store...
And the key to building a successful online store comes down to 3 distinct areas of focus.
The What, the Why and the How...
1. The What to learning your unique Baseline Business Basics. (AKA Discovering the health of your site)
2. The Why to making more sales by being YOU.
3. The How to make big decisions & get into action today.
So you can sell your products on demand, connect with your customers like never before and keep your sanity while doing it.
If you have the right strategy...
Have a website but it’s crickets (where are these raving fans you hear of & why are your bounces so hard when you check your stats?)
Have started a website but haven’t hit GO LIVE yet (and are still paying a monthly fee)
Haven’t started yet but know Shopify is the platform for you
(but where do you even start?)
I get it! As an artist myself, I know how hard it can be when people think you’re just a “hobbyist” and your skills are often misunderstood or undervalued even by the people closest to you.
But let me tell you, your perfect people who want to know you and buy from you are out there.
It’s time to find them.
Hey, I'm Mel!
Sales success doesn't necessarily mean more hustle, it simply means getting clear on where you are now so you can get to where you want to be.
In the summer of 2016, I was three things;
An artist struggling to make sales with my handmade business, just married to my best friend, and excited beyond belief to be Shopify’s newest employee.
By the same time in 2017 I was still married (thanks Kyle for still being my BFF) but a few things had changed quickly:
I left Shopify (on a happy note) with lots of friends, new knowledge and a profound love for the company and platform. Most surprisingly, my handmade business went from dead in the water to on-demand sales.
And the biggest and most amazing part is my new business was born. I began helping other artists and artisans get found, get excited and get sales with Shopify.
Even last October, I had 3 orders come through for Christmas paintings and ornaments because I forgot to put my Shopify store password page back on-- happy whoops!
And I want that kind of on-demand sales for you too.
The Shopify Sales Academy
Your 4-week step-by-step plan to creating and structuring a site that makes your customer swoon, share like crazy and sell out your products on repeat
* Get Started Today with Self Study! *
✔️ Weekly training videos (complete at your OWN pace)
✔️ 30-day daily task list
✔️ Expert in your area video breakdown (including scripts and free tech tools)
✔️ Pick Your Perfect Theme™ strategy to choose the BEST theme
✔️ Expert Status Formula™ for building trust & making more sales
Week by Week Breakdown
Week 1: The What. Baseline Basics.
- User-friendly design (human-centric decision making).
- Connecting with your customers.
- Don’t be annoying.
- Usability testing. Where you're at now and where you want to be.
Week 2: The Why. Make more sales by being YOU.
- Buying Baggage (The magic ratio to better customer relationships).
- Most important factor to make more sales.
- Designs that speak to everyone and sell to no one (hint: avoid these).
Week 3: The How Part 1. Make Decisions.
- Utilize the Pick Your Perfect Theme™ strategy.
- Choosing design styles for shoppers.
- 4 Parts to making buying easy.
Week 4: The How Part 2. Get Into the Action
- Expert Status Formula™ for building trust & making more sales.
- Expert in your area video breakdown.
- Simple script templates to film in one day.
- Tech tools that are easy and free.
- Discover how to embed videos for higher conversion rates.
Sales Academy Grads say:
I thought I had a pretty great website already before starting the program but what I learned took it to the next level! I have a website that my customers now don't just like to buy from but love to buy from! And it was easy changes, too. Things that I wouldn't have thought to do but make totally sense! I set my customers up for buying success which means less questions for me to answer (phew!).
Owner & Designer of Rain City Pattern Company
Put your Shopify site to the test and see how it stands up to the principles taught by Melissa in the Shopify Sales Academy! Melissa guides you through an easy to follow course where you will see exactly where or how your site is limited or how it can be made better. As you apply what she teaches and do what she instructs your site will be tailored to your customers to convert sales. Not only will your Shopify site improve to increase sales but you will grow as a business woman by gaining valuable insight into your customers needs & wants. You can feel the love and passion Melissa has in helping others just like you - don't miss out on this type of authentic service!
Owner & Creator of The Granola Bar Pan
Ready to smash the “starving artist” stigma
by building a website that is set up for sales success?
*You can get started today!*